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Content Marketing Specialist

  • May 11 , 2020

Role Definitions

Functional Unit: Marketing Operations

Division: Digital Marketing

Job Number: BO/MO/016

Role: Content Marketing Specialist

Seniority Level: Mid-Senior / Senior

Work Experience: 3-5 Years

Employment Type: Full-time / Permanent

Location: Cochin, India


Job Description:

We are looking for a creative and highly driven content marketing specialist , capable of driving Cavli’s content engine to amplify Cavli’s Marketing and Sales efforts.

The selected candidate will play a crucial role in owning the entire content marketing chain from conceptualisation, creation, dissemination, along with defining and tracking the success metrics.


Responsibilities:

You will be responsibilities will spread across the following modules as detailed below:

Content Marketing Strategy & Execution:

  • Driving all content creation and publishing efforts across all of our digital owned channels, including blogs, news updates, press releases, email marketing initiatives, paid advertisements, social media channels, web assets.
  • Driving creation & publishing of content marketing resources like Factsheets, How-to-Guides and other sales nurturing material to build the content library.
  • Content creation for all digital PR activities including earned media features, guest postings, & paid features.
  • Ensuring quality of content created and consistency in the style, fonts, images used and overall tone of the content.
  • Rolling out & ownership of content calendars in line with marketing campaigns.
  • Ensuring all the content produced is SEO friendly.
  • Keeping abreast of latest digital marketing trends.

Internal Reporting & Coordination

  • Co-working with the Head of Marketing & Digital marketing specialist to brainstorm new content ideas and discover what kinds of content will attract attention from the target audience.
  • Providing regular updates and creating insight reports for management and external stakeholders.
  • Collaborating with internal as well as external teams to manage development of copy, design and UX UI integration for digital distribution.

Qualifications and Required Technical Expertise:

Required expertise includes:
  • Strong command of the English language - both in terms of language and grammar.
  • Strong inclination towards marketing and specifically to digital marketing/ content marketing.
  • Prior experience in technical content creation. Exposure to telecom, IT and IoT sectors will be an added advantage.
  • Ability to think strategically to impact business outcomes and create strategic roadmaps for content creation.
  • Familiarity with SEO tools like SEMrush.
  • Good understanding of design aesthetics to effectively extract output from the communications design team.
Minimum/Preferred Qualifications:
  • Post Graduate or graduate in Marketing /Journalism.
  • Certificate programs in Digital marketing/Content marketing
  • Prior work experience in digital marketing agencies or digital transformation teams with a focus on digital marketing & content marketing.
  • Prior experience in working as a part of the marketing team at a technology organization.

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