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Marketing Communication Specialist

  • May 17, 2021

Role Definitions

corporate Unit: Business Operations

Functional Unit: Marketing Operations

Job Number: BO/MO/MC/016

Role: Marketing Communication Specialist

Employment Type: Full time

Seniority level: Mid-Senior / Senior

Work Experience: 4-5 Years

Industry: Telecom/IoT/Electronics/Semiconductor/Information Technology

Location: Cochin, India

Job Description:

As a marketing communications specialist, you will be responsible for managing the delivery of creative content production initiatives that range from sales-marketing collateral to web & social media assets. The selected candidate will play a key role in improving Cavli’s brand in the digital ecosystem.


You will be responsible for the following:

  • Driving all content marketing initiatives, including creative content development and design assets management.
  •  Coordinating with internal and external stakeholders for creating various marketing collaterals.
  • Creating content for visually engaging content for various social media, web assets, email marketing campaigns and more.
  • Managing the design, development & delivery of  content marketing collaterals, including factsheets, Industry primers, corporate & product brochures, guidebooks, e-books etc.
  • Driving design & delivery for social media communication.
  • Driving & coordinating the delivery of visual media projects.
  • Building and maintaining a roster of marketing vendors for running multiple initiatives in parallel.

Qualifications and Required Technical Expertise:

  • Prior experience in communication strategy development.
  • Good understanding of design aesthetics to effectively extract output from the communications design team.
  • Good understanding of topics like B2B marketing & product marketing management.
  • Solid understanding of various social media platforms and how to leverage them effectively. 
  • Exposure to Design tools will be an added advantage.

Minimum/Preferred Qualifications:

  • Post Graduate or graduate in Marketing /Business.
  • Prior work experience in digital marketing agencies or digital transformation teams focused on digital marketing & content marketing.
  • Prior experience in working as a part of the marketing team at a technology organization.

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